About Me

Meet Rob, the software engineer obsessed with solving the spam problem, and AntiSpamGuy, the superhero uniting the movement to fix it.

MOTIVATION

A Viral Moment Sparked a Lifelong Mission

Four years ago, I posted a TikTok video that started getting thousands of views. I thought I'd finally gone viral, until I saw the comments. One comment stood out: “Bro how many bots are in this comment section”. That's when it hit me—my moment of fame was just a delusion caused by spam bots.

That experience triggered a question in my mind: "Why can't we fix this?". I became obsessed with solving the spam problem, digging deeper into a world of robocalls, junk email, and fake accounts.

PROBLEM/SOLUTION

Behind the Cape: Rob Andersen

As a software engineer, 8x entrepreneur, and 4x patent author, my professional life has been dedicated to solving complex problems.

I realized spam isn't just an annoyance; it's a symptom of a deeper issue I call "Identity Chaos"—our digital identities are fragmented across the internet like a shattered puzzle. This chaos makes it impossible for services to know what we truly want, forcing them to guess and leaving us to do endless "digital maintenance".

My technical solution is a new kind of technology called an Identity Agent—a "good bot" that unifies your fragmented identity and data, then acts on your behalf to finally put you control.

STRATEGY

Why a Superhero?

The fight against spam needs more than just technology — it needs a champion people can rally behind.

The AntiSpamGuy persona was created to unite the 50 million people required to motivate companies to adopt the solutions necessary to make spam obsolete.

A superhero is a fun, engaging way to unite people behind a very serious mission.

INFLUENCE

TEDx Talk Coming Soon...

I recently delivered a talk at TEDxAnchorage titled 'Identity Agents: How We Finally Solve the Spam Problem.' The official video will be featured here as soon as it's published.